Massive Insights on Content Syndication and Lead Generation with Freya Ward

How does content syndication elevate your brand's status as a thought leader in the crowded tech marketplace?

Let’s sit down with Freya Ward, the Global Sales Director at Headley Media, for her expert insights on how content syndication can be the winning medium for reaching technology decision-makers. She explains the strategies that enable companies to connect with their ideal customer profiles, emphasizing the importance of offering valuable content to address client challenges.

As we navigate the challenges of tight marketing budgets, Freya provides great advice on setting micro goals and collaborating with clients to optimize lead generation efforts. By leveraging behavioral psychology principles, businesses can position themselves as thought leaders and foster long-lasting client relationships.

Topics covered during this episode include:

How content syndication attracts targeted audiences by using gated forms on industry sites. How setting micro goals can optimize lead generation amidst budget constraints. Why collaboration with clients is key to understanding and solving their pain points. How leveraging principles of behavioural psychology, like reciprocity, benefits sales strategies. Why you need to align lead generation efforts with the ideal customer profile. How Freya's volunteering enriches both her personal and professional life. Why choosing reliable lead generation suppliers avoids overpromising and underdelivering. Why Freya emphasizes strategic approaches over traditional tactics like cold calling. Why the buying committee's evolution requires sales to provide thought leadership content. How ABM campaigns in particular benefit from content syndication for long-term relationship building. Encouragement from Freya to be open to having conversations with lead gen suppliers.

Listen now to explore this innovative strategy that can help you power through the challenges of the digital B2B marketplace!

Freya Ward on LinkedIn: https://uk.linkedin.com/in/freya-ward

This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota.

We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes.

The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly.

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• No. of episodes: 83
• Latest episode: 2025-05-26
• Business Entrepreneurship

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