Humanize Your Sales Approach Using The Wes Method with Wes Schaeffer

What unique sales insights can be gained from someone who traded military discipline for the dynamic challenges of B2B?

Wes Schaeffer, AKA The Sales Whisperer, is a former Air Force member who has successfully transitioned into the world of B2B sales. Today’s conversation has Wes sharing his unique journey from the structured environment of the military to the ever-evolving landscape of sales, emphasizing the importance of adaptability and self-motivation. We talk about the critical overlap of sales and marketing, exploring how aligning these efforts can lead to success. Wes shares personal stories that show the vital role of effective communication and marketing automation in achieving sales success.

Wes also introduces the "Wes Method," an approach to human-centric selling that aligns sales techniques with the buyer's journey. He discusses the challenges younger salespeople face in forming genuine connections and the impact of digital marketing on these interactions. Through analogies, Wes highlights the necessity of both consistency and personalized coaching.

Topics covered during this episode include:

How Wes transitioned from the Air Force to a successful career in B2B sales. Why adaptability and self-drive were crucial in his career transition. How prospecting and aligning sales with marketing contributes to sales success. Why effective communication and marketing automation are non-negotiables. How humanizing sales can overcome the impersonal nature of digital marketing. Why understanding customer perspectives improves connection and sales outcomes. How the "Wes Method" aligns sales techniques with customer buying habits. Why consistency and personalized coaching are vital for mastering sales skills. How Wes's tools offer cost-effective solutions for sales professionals. Why having mentors and engaging in self-evaluation enhance sales effectiveness. How practicing sales fundamentals leads to long-term success and mastery.

Check out this inspiring episode to learn real strategies for enhancing your sales skills with the unique "Wes Method" that blends personal experience with cost-effective tools!

Wes Schaeffer on LinkedIn: https://www.linkedin.com/in/thesaleswhisperer

This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota.

We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes.

The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly.

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• No. of episodes: 85
• Latest episode: 2025-06-09
• Business Entrepreneurship

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