Universal Typeface Experiment

The Universal Typeface Experiment was a promotional website funded by Bic, the maker of the Bic pen. The website crowdsourced a typeface with mobile users who entered their handwriting on the website using a touchpad and the then newly updated BIC pen called the Cristal Stylus, which included a touchpad-friendly rubber tip. Though it was possible to participate using one's fingers, writing with a pen was significantly easier. https://en.wikipedia.org/wiki/Universal_Typeface_Experiment

Episodes