The Swedish Magazine Publishers Association (SMPA) (Swedish: Sveriges Tidskrifter) is a trade association for Swedish magazines. The organization was founded in 1997 by the merging of Föreningen Svensk Fackpress and Svenska veckopressens tidningsutgivareförening. . The SMPA represents 380 magazines, making it one of the largest media organizations in Sweden. Its members are both consumer and business-to-business magazines. Together, all the member magazines make up about 90 percent of the Swedish magazine market. .
https://en.wikipedia.org/wiki/Swedish_Magazine_Publishers_Association