B. Ruby Rich is an American scholar; critic of independent, Latin American, documentary, feminist, and queer films; and a professor emerita of Film & Digital Media and Social Documentation at UC Santa Cruz. Among her many contributions, she is known for coining the term "New Queer Cinema". She is currently the editor of Film Quarterly, a scholarly film journal published by University of California Press. Career. Rich began her career in film exhibition as co-founder of the Woods Hole Film Society.
https://en.wikipedia.org/wiki/B._Ruby_Rich