Percy Nilegård is a fictional character played by Johan Rheborg since 1991, and one of the primary staples of the Swedish comedy group Killinggänget. As a vain, snobbish and possibly insane businessman with a noticeable underbite, he does almost everything to earn money while also promoting his own ideas of "good taste". https://en.wikipedia.org/wiki/Percy_Nileg%C3%A5rd