Support that one organization or individual bestows to another
Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows on another. In the history of art, arts patronage refers to the support that princes, popes, and other wealthy and influential people have provided to artists such as musicians, painters, and sculptors. It can also refer to the right of bestowing offices or church benefices, the business given to a store by a regular customer, and the guardianship of saints.
https://en.wikipedia.org/wiki/Patronage