Lasse Gunnar Diding, originally Lars Gunnar Diding (born 24 April 1953 in Varberg), is a Swedish hotelier, entrepreneur, writer and celebrity. He operated Hotell Gästis (1987–2018) and Hotell Havanna (2013–2018) in Varberg. In 2007, Diding was named Entrepreneur of the Year in Varberg. He is well-known in Sweden due to his frequent use of Vladimir Lenin in naming things: in addition to opening the Lenin Spa at Hotell Gästis and being the founder of the Lenin Award, Diding has proposed to name a football stadium and a public park in Varberg after Lenin.
https://en.wikipedia.org/wiki/Lasse_Diding