Kepler Cheuvreux is an independent European financial services company specializing in research, execution, advisory, and asset management services. History. 1997: origins. Kepler Capital Markets was founded in 1997 under the name Julius Baer Brokerage (JBB), a wholly owned subsidiary of Swiss banking group Julius Baer Holding. In 2003, Julius Baer Holding sold JBB to Lightyear Fund, a US private equity firm. https://en.wikipedia.org/wiki/Kepler_Cheuvreux