Joe Labero (born 28 July 1963 in Alvesta, Sweden) is a Swedish magician. Joe Labero is a stage name derived from his birthname: Lars Bengt Roland Johansson. Illusionist career. At the age of 12 years Labero got his first magic kit. At first he called himself "Magino" and 1979 he won the Swedish junior championships of magic that was held in Karlstad. He met his mentor, the Swedish magician Carlo Tornedo. Carlo told him to use the first 2 letters in his name to create "Joe Labero" and he has now registered that name for official use.
https://en.wikipedia.org/wiki/Joe_Labero