Herbert Joakim "Jocke" Berg (born 16 March 1970 in Eskilstuna, Sweden) is a Swedish singer, songwriter and musician, best known as the lead singer of Swedish rock band Kent. . According to Berg, he tends to write lyrics in Swedish because he wants to avoid the use of cliché-ridden English lyrics, which often happens when Swedish artists sing in English. https://en.wikipedia.org/wiki/Joakim_Berg