Herbert Alexander Simon (June 15, 1916 – February 9, 2001) was an American scholar whose work also influenced the fields of computer science, economics, and cognitive psychology. His primary research interest was decision-making within organizations and he is best known for the theories of "bounded rationality" and "satisficing". He received the Turing Award in 1975 and the Nobel Memorial Prize in Economic Sciences in 1978.
https://en.wikipedia.org/wiki/Herbert_A._Simon