Höör (formerly spelled Hör, Swedish pronunciation: [ˈhœːr]) is a locality and the seat of Höör Municipality, Skåne County, Sweden with 7,865 inhabitants in 2010. . Name. The town was previously known as Hørg (in the 12th century), Hørgh (in the 15th century), and later Hør and Hör. The present, unusual spelling with double "ö" was implemented by the Swedish postal service at the beginning of the 20th century. At that time, it was a common practice in Sweden to write här (for here) in the address of letters to be delivered within the same town.
https://en.wikipedia.org/wiki/H%C3%B6%C3%B6r