Forsman & Bodenfors
Swedish advertising agency
Forsman & Bodenfors is a global, creative collective founded in Gothenburg, Sweden in 1986. Acquisition. In June 2016, the company was acquired by MDC Partners. The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman. When asked to comment on the deal, F&B's former CEO, Erik Sollenberg “We needed a partner to expand our business,” and that “the ad world is becoming more and more global.”. https://en.wikipedia.org/wiki/Forsman_%26_Bodenfors
Forsman & Bodenfors is a global, creative collective founded in Gothenburg, Sweden in 1986. Acquisition. In June 2016, the company was acquired by MDC Partners. The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman. When asked to comment on the deal, F&B's former CEO, Erik Sollenberg “We needed a partner to expand our business,” and that “the ad world is becoming more and more global.”.
