Ellos

Ellos Group is a Swedish home shopping and e-commerce company headquartered in Borås, Sweden. Ellos Group has operations mainly in the Nordic countries, as well as elsewhere in Europe. History. Ellos was founded in 1947 by Olle Blomqvist and Lars Gustafsson. They wanted their company to be named "LO:s" after their names, but were not allowed to register the name, as LO already used it. It has been suggested that the name "Ellos" originates from Olle's name backwards with a genitive "s" at the end, as first popularised on the Swedish talk show Hylands hörna. https://en.wikipedia.org/wiki/Ellos

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