Elin Kling (born 17 February 1983, in Mariestad) is a Swedish fashion journalist, co-founder and creative director of TOTEME, a women's clothing label. Career. Born and raised in Sweden, growing up her taste was heavily influenced by the Swedish affinity for design, which combines expert craftsmanship and practicality with attention to detail. She began her career in fashion communication and publishing, in the process building a highly engaged following for her curated, editorial eye. In 2014, she co-founded TOTEME with Karl Lindman in New York; they married the same year.
https://en.wikipedia.org/wiki/Elin_Kling
Elin Kling (born 17 February 1983, in Mariestad) is a Swedish fashion journalist, co-founder and creative director of TOTEME, a women's clothing label. Career. Born and raised in Sweden, growing up her taste was heavily influenced by the Swedish affinity for design, which combines expert craftsmanship and practicality with attention to detail. She began her career in fashion communication and publishing, in the process building a highly engaged following for her curated, editorial eye. In 2014, she co-founded TOTEME with Karl Lindman in New York; they married the same year.
