Sean John Combs (born November 4, 1969), also known as Diddy, and formerly Puff Daddy and P. Diddy, is an American rapper, record producer, and record executive. He is credited with the discovery and development of musical artists including the Notorious B.I.G., Mary J. Blige, and Usher. Born in Harlem and raised in Mount Vernon, Combs worked as a talent director at Uptown Records before founding his own record label, Bad Boy Records in 1993. He embarked on his recording career following the success of his first signee, the Notorious B.I.G., for whom he served as manager and hype man.
https://en.wikipedia.org/wiki/Sean_Combs