Byron Sharp is a Professor of Marketing Science at the University of South Australia, known for his work on loyalty programs. Life and work. Born in Auckland, New Zealand, Sharp obtained his Bachelor of Commerce in Marketing in 1988 at the University of Auckland, and his Master of Business by Research at the University of South Australia, and PhD from the University of Adelaide. . In 1995 Sharp was appointed Director of the Ehrenberg-Bass Institute at the University of South Australia, and in 1999 Professor of Marketing.
https://en.wikipedia.org/wiki/Byron_Sharp
Byron Sharp is a Professor of Marketing Science at the University of South Australia, known for his work on loyalty programs. Life and work. Born in Auckland, New Zealand, Sharp obtained his Bachelor of Commerce in Marketing in 1988 at the University of Auckland, and his Master of Business by Research at the University of South Australia, and PhD from the University of Adelaide. . In 1995 Sharp was appointed Director of the Ehrenberg-Bass Institute at the University of South Australia, and in 1999 Professor of Marketing.
