William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies. Early life. Bill Bernbach was born to a Jewish family in The Bronx, New York City to Rebecca and Jacob Bernbach. He attended New York City public schools and in 1932 earned a bachelor's degree from New York University.
https://en.wikipedia.org/wiki/William_Bernbach