Former annual sales conference and technology exposition
The Apple Expo was a European annual sales conference and technology exposition held by Apple Inc. The conference featured over 250 exhibitors annually, with Apple being its main exhibitor. This conference was most often viewed as the European counterpart to MacWorld Expo, a similar conference that was held annually in San Francisco. History. The Apple Expo event was originally invented and held in France around 1984 by the employees of the French Apple distributor Seedrin Sarl, and its manager Jean-Louis Gassée.
https://en.wikipedia.org/wiki/Apple_Expo