Anna Serner (born 11 October 1964) is a Swedish legal professional, public speaker and former CEO of the Swedish Film Institute (2011–2021). . Early life and education. Anna Serner was born on 11 October 1964 in Stockholm, the daughter of the legal professional Uncas Serner and dentist May Hoffmann-Serner. She has a degree in law. Career. Serner was CEO of the Advertising Association of Sweden (Reklamförbundet) from 1998 to 2006, and also ran her own marketing communications consultancy business for two years from around 2009 to 2011.
https://en.wikipedia.org/wiki/Anna_Serner