#24: How Brands Grow (with Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute)

Today I’m joined by Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute, for a hugely valuable discussion around evidence-based marketing and insights.

Sponsored by https://www.b2bframeworks.com

Brought to you in partnership with https://awardsinternational.com

Further links:

https://www.jenniromaniuk.com/

https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/byron-sharp-v1.pdf

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/b2b-buying-behaviour-double-jeopardy.pdf

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/b2b-duplication-of-purchase.pdf

https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b

Nick Hague interviews world-renowned business experts from a range of disciplines to discuss their favourite strategies, models, frameworks, and their latest book releases on how to achieve business success.

Sponsored by B2B Frameworks.

• No. of episodes: 26
• Latest episode: 2025-04-29
• Business Management

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