#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)
World's Greatest Business Thinkers · 2025-02-19
Today I’m joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns.
Sponsored by https://www.b2bframeworks.com
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World's Greatest Business Thinkers
Nick Hague interviews world-renowned business experts from a range of disciplines to discuss their favourite strategies, models, frameworks, and their latest book releases on how to achieve business success.
Sponsored by B2B Frameworks.
- No. of episodes: 26
- Latest episode: 2025-04-29
- Business Management
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