Ep. 137 Adam Mosseri: What The Head of Instagram Really Thinks About Growth Hacks, Algorithms and Creation

This week I sat down with the Head of Instagram & Threads, Adam Mosseri (no biggie).

It was a pretty personal one for me, as I've been on this app since right at the beginning, every update, every logo, every new feature, and I even remember the moment 15 second videos came along, it felt like a whole new world.

So many of us use Instagram every single day, whether that's to build a business, create incredible content or just send memes to your mate. So I knew I had to get answers from Adam on the app's evolution, what 'the algorithm' actually means, the key metrics to tracks, and who he thinks is killing it at the moment.

We also had a great chat about productivity when you're in the top job, and why (in his words) 'not being great at anything' was the key to his success. I hope you enjoy listening!

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CHAPTERS

0:00: Introduction

1:22: Working Hard or Hardly Working

2:30 A typical day for Adam

4:00: Adam's non negotiables

6:00: Emails & workflows

7:00: Decisions & delegation

8:15: Getting into tech

9:34: Starting as a founder

11:35: Aspirations for leadership

12:12: The skills that have helped him rise

14:00: How to climb the ladder

17:34: Working with Mark

20:10: How to hone your leadership skills

23:17: How to grow on Instagram

26:24: Keeping everyone in mind with evolution

27:47: Why DMs & stories are most important

28:50: Why he builds in public

32:33: How many times you should be posting

36:00: The new edits app

37:15: The creators that are killing it

38:50: What entrepreneurs are getting wrong

40:40: The most important metric to track

41:30: Productivity non negotiables

45:15: The best piece of advice he's ever received

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MY LINKS: https://gracebeverley.komi.io/

FOLLOW ADAM: https://www.instagram.com/mosseri/?hl=en

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RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

Hosted on Acast. See acast.com/privacy for more information.

In this top-charting podcast series, entrepreneur Grace Beverley breaks away from the conventional business podcast rhetoric - immersing us in the extraordinary journeys of people from all walks of life who have achieved remarkable success in unique fields. From housing campaigners to investors and sex experts, no avenue is off limits. Each conversation brings new lessons and stories that will inspire you to consider what ‘success’ really means to you and how you can achieve it.

Grace and her guests open up about the life lessons they wish they had known earlier, sharing insights from their entrepreneurial endeavours, offering advice on health and wellbeing, shedding light on pressing social issues, and being frank about the things that didn’t go quite right.

Think of it as a school of life. You’ll come away from each episode with actionable advice to help you achieve balance, success, and fulfilment whether you’re working hard, or hardly working.

Hosted on Acast. See acast.com/privacy for more information.

• No. of episodes: 140
• Latest episode: 2025-05-05
• Business Careers Entrepreneurship

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