Faking It To Make It
Just be your best authentic self. That's supposedly what we should all be striving for. But is it good advice and in public life, is it even possible?
This week, David Yelland and Simon Lewis look at creating the illusion of authenticity and why the public can sniff out a fake a mile off.
Also, on the extended edition on BBC Sounds, David and Simon celebrate the PR holy grail that is the word-of-mouth smash. And with new statues being announced for the late Queen and Sir Andy Murray, they'll look at the tricky issue of legacy PR.
Producer: Duncan MiddletonEditor: Sarah TeasdaleExecutive Producer: Eve StreeterMusic by Eclectic SoundsA Raconteur Studios production for BBC Radio 4
When It Hits the Fan
Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan.
When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.
Where can you listen?
