Are AI influencers the future of social media?

What in the World · 2025-02-17

Artificial intelligence is becoming a normal part of our everyday lives and some people think it will even replace people’s jobs. One industry that’s worried about this may surprise you: content creation. AI influencers are getting more popular online with hundreds of thousands of people following their (AI-generated) lives. They’re dishing out makeup tips, assisting with health advice and showing off their happy families. But can they ever replace real-world, human influencers?

Jacqui Wakefield from the BBC’s disinformation team tells us about this trend. And Sharihan Al-Akhras from BBC Arabic describes her meeting with a famous AI family.

Instagram: @bbcwhatintheworldEmail: [email protected]: +44 0330 12 33 22 6Presenter: Hannah GelbartProducers: William Lee Adams, Emilia Jansson and Emily HorlerEditor: Verity Wilde

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