070: Simple SEO Fixes to Get More Local Clients with Social Media Manager Jo Bolton SEO AUDIT EPISODE

070: Simple SEO Fixes to Get More Local Clients with Social Media Manager Jo Bolton SEO AUDIT EPISODE

The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions · 2025-03-03

In this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website.

Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand out in search results. She also shares actionable advice on creating case studies, refining service pages, and leveraging Google Business Profile to boost local visibility.

Key Takeaways:

Optimising for Local Search: Learn how to target local keywords effectively and structure your website to rank for location-based searches.Google Business Profile Wins: Discover how linking your Google Business Profile to your website can improve local search rankings.The Power of Case Studies: See why creating case study pages featuring local clients can enhance your website’s authority.Structuring Website Content for SEO: Understand how to use heading tags, page titles, and URLs to improve search visibility.Building a Website That Converts: Learn why clarity, personality, and a strategic content structure are essential for attracting and converting visitors.

If you're looking to improve your local SEO and ensure your website is working for your business, this episode is packed with practical insights!

Resources mentioned in this episode:

Google Business Profile Mini-Intensive – Get expert help in optimising your profile for better local search visibility Free Beginner’s QuickStart Guide to SEO – Download your step-by-step guide to optimising your website for search enginesFind Out More About Flourish Socials

Don’t forget to subscribe to the podcast for more actionable tips on SEO, website strategy, and business growth!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions

Need more traffic and sales through your website, without having to rely so heavily on social media or expensive ads?

You need the power of SEO (Search Engine Optimisation)!


This show is for beauty and wellness business owners - like salons & medspas, skin clinics, private practitioners, training academies & coaches - who want their website to do more than just look good.

You want it to work - bringing in more of the right visitors and helping you turn those clicks into clients and customers.


If you’re asking things like:

How can I set up my website to be easier to find on Google?What simple SEO steps actually make a difference?How can I attract more local clients?How can I sell more products through my website?How can I use AI tools to get more visibility for my website or podcast?How can I grow my business without social media?What do I need to know about landing pages and conversions?How do I make the most of the content I’ve already got?

You’re in the right place.

Each episode is packed with plain-English SEO guidance, actionable website tips, and smart strategies to help you grow your visibility, traffic, and conversions - one bite-sized step at a time.

Where can you listen?

Apple Podcasts Logo Spotify Logo Podtail Logo Google Podcasts Logo RSS

Episodes