065: SEO for Podcasts: Essential Tips to Increase Your Reach
In this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media.
Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. From optimising your podcast title and episode descriptions to leveraging transcripts and linking back to your website, this episode is packed with actionable insights.
Key Takeaways:
What is Podcast SEO? Learn how search optimisation works within podcast platforms and how it differs from traditional SEO.Optimising Your Show Name & Description: Discover why including descriptive keywords in your podcast title can make all the difference in search visibility.The Power of Episode Titles & Descriptions: Find out how to write compelling, keyword-rich episode titles and descriptions that attract more listeners.Podcast Artwork That Stands Out: Understand the importance of readable, attention-grabbing podcast cover art for attracting new audiences.Bringing Traffic Back to Your Website: Learn why having a dedicated podcast page on your website can improve your domain authority and SEO.If you're looking to increase your podcast's reach and make your content work harder for you, this episode is a must-listen!
Resources mentioned in this episode:
Free SEO for Podcast Checklist – Get the essential steps to optimise your podcast for search.SEO for Podcasts Workshop Replay – Learn how to stand out on any platform with a structured SEO strategy.Don't forget to subscribe to the podcast for more actionable insights on SEO and website success!
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions
Need more traffic and sales through your website with less reliance on social media and paid ads?
You need the power of SEO (Search Engine Optimisation)!
This show is tailored for independent business owners who want to harness their existing content to drive more traffic to their website & turn browsers into buyers.
If you’re asking questions like;
* How can I set up my website to be more friendly to search engines & users?
* What are the newest SEO tactics that could make my website perform better in search results?
* How can I use AI to make my website & podcast more visible?
* How can making my website easier to use help me rank better in searches and get more customers?
* What makes a landing page good at getting sales or sign-ups?
* How can integrating my podcast into my website enhance its SEO?
then you’ve found your go-to resource.
Each episode delves into these essential queries, providing you with expert insights and actionable tips to optimize your website’s SEO and turn your content into a powerful SEO tool.
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