032: Repurpose Your Content: How to Maximise Its Impact and Boost SEO
In this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too.
Jules discusses the value of creating a dedicated podcast page on your own website and how bringing users back to your domain helps boost SEO and conversions. She also covers how minor tweaks in keywords can lead to major shifts in attracting commercial traffic. Using a real-life example, she shows how adjusting keywords based on search intent can make a big difference in conversion rates.
Key Takeaways:
Repurposing Content on Your Own Website: Learn why it's crucial to have podcast pages on your domain, linking back to relevant content.Keyword Research Tips: Discover how tweaking your keywords to focus on commercial intent can increase traffic and conversions.Linking Content to Build Authority: Jules shares how linking between episodes and blog posts can help users binge your content and increase trust.If you’re looking to repurpose your content for long-term results and want to get more traffic and leads from your website, this episode is packed with actionable advice.
Resources mentioned in this episode:
Book a Power Hour with Jules: Get help with untangling your content or SEO strategy in just one hour!SEO For Podcasts Checklist: Download this free SEO for Podcasts Checklist.Related episodes:
Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In SearchEpisode 009: Why A Content Strategy Is Your First Step To Website Success!Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing SuccessGet your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions
Need more traffic and sales through your website, without having to rely so heavily on social media or expensive ads?
You need the power of SEO (Search Engine Optimisation)!
This show is for beauty and wellness business owners - like salons & medspas, skin clinics, private practitioners, training academies & coaches - who want their website to do more than just look good.
You want it to work - bringing in more of the right visitors and helping you turn those clicks into clients and customers.How can I set up my website to be easier to find on Google?What simple SEO steps actually make a difference?How can I attract more local clients?How can I sell more products through my website?How can I use AI tools to get more visibility for my website or podcast?How can I grow my business without social media?What do I need to know about landing pages and conversions?How do I make the most of the content I’ve already got?
If you’re asking things like:You’re in the right place.
Each episode is packed with plain-English SEO guidance, actionable website tips, and smart strategies to help you grow your visibility, traffic, and conversions - one bite-sized step at a time.
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