Scottish Enterprise on Maximising Sales Through Digital Innovation | Upside #41
In this episode, Ali & Zamir are joined by Carl and Tommy from Scottish Enterprise to explore the challenges and opportunities sellers face when deploying new technologies.
Scottish Enterprise supports Scottish companies to expand internationally using digital platforms. They explain how the pandemic accelerated digital trade and discuss the success of last year's digital trade symposium. This year, the event promises to showcase emerging trends in social commerce, AI, and digital marketing strategies, offering a wealth of knowledge for businesses looking to stay ahead in the digital landscape.
Tommy also provides a fascinating look into collaborating with platforms like LinkedIn and Amazon to boost business productivity and teases an exciting upcoming event with Fair, focusing on B2B opportunities for the Scottish food and drink industries.
The episode concludes with a fun football quiz - testing knowledge of real and fictitious team names - with hilarious results!
Key Takeaways:
The Importance of Staying Cutting Edge: Continuous innovation is critical for businesses to stay competitive in a rapidly evolving digital landscape. By adopting the latest tools, technologies, and marketplaces, companies can better evaluate opportunities and implement strategies that align with their goals.
Social Commerce is a Growing Opportunity: Social commerce, particularly through smaller, niche influencers, is an emerging area for businesses to engage customers and drive sales. It holds significant potential in both consumer markets and business-to-business interactions, helping companies connect with audiences more effectively.
Leveraging AI for Productivity and Growth: AI tools from platforms like LinkedIn, Amazon, and Shopify are enabling businesses to boost productivity, streamline workflows, and free up time to focus on acquiring and serving customers effectively. The integration of AI into sales and marketing strategies can significantly improve market reach and efficiency.
Events and Networking Create Growth Opportunities: Regular industry events, such as digital trade symposiums, provide valuable insights and networking prospects. They create a platform for businesses to learn about digital advancements, exchange ideas, and hear success stories, fostering growth and innovation.
The Rising Role of Data in Business Success: Data plays a crucial role in modern business operations, from digital marketing to e-commerce. Understanding and leveraging data effectively can uncover key insights, improve decision-making, and enhance overall business effectiveness.
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To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources
Upside
Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace.
We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.
So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.
- No. of episodes: 42
- Latest episode: 2025-07-09
- Business Entrepreneurship Marketing
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