Runda Shahar: The Hidden Potential of Amazon Canada - Upside #36
What sets Amazon Canada apart from its southern neighbour? In this episode, Ali & Zamir are joined by Runda Shahar of Seller Interactive, Canada’s award winning Amazon marketing agency.
Hear how stricter regulations and bilingual packaging requirements can surprisingly play to your advantage, creating a golden opportunity with less competition. With Runda sharing valuable insights on navigating the Canadian market where Amazon boasts 40% of the e-commerce share and is steadily growing.
From shipping logistics to marketing nuances, hear about the benefits of lower competition, efficient distribution, and adapting your marketing strategy to cater to Canadian tastes and preferences.
This episode also has a playful twist, with a game of Real Versus Fictional Teams - stories are swapped about the NHL and spoiler alert: the Houston Comets aren't in the NHL!
Key Takeaways:
The Canadian marketplace offers significant growth opportunities due to less competition compared to the US. There are fewer sellers, which makes it easier to rank and become a category leader.
In Canada, although only 60% of the population speaks English, all packaging and product instructions must be in both English and French. However, product listings on Amazon Canada do not need to be in both languages since Amazon provides automatic translation for French searches.
Entering the Canadian market comes with stricter regulations compared to the US. Products, especially those in categories like toys and children's items, must comply with Canada's regulatory bodies such as Health Canada and CSA.
Amazon holds approximately 40% of the e-commerce market in Canada, double the market share of Walmart. This indicates Amazon's strong presence and opportunity for sellers in the Canadian e-commerce space.
The Canadian e-commerce market has experienced significant growth, with an 11% year-over-year increase over the last few years, indicating a robust and expanding marketplace for potential businesses.
To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit https://thiswayup.online/resources
Upside
Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace.
We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.
So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.
- No. of episodes: 40
- Latest episode: 2025-06-25
- Business Entrepreneurship Marketing
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