
UNTHNKBL LIVE Episode 16 - The Last Word on Corporate Purpose
The first of two conversations between Michael Bayler and Colin Mayer, CBE and Emeritus Professor of Management Studies at the Blavatnik School of Government and Saïd Business School at the University of Oxford.
The recent publication of Colin's 'Capitalism and Crisis' completes a trilogy of widely read and globally admired books on the urgent imperatives of true corporate purpose.
We discuss his decision to evolve the logical and value-based argument of 'Prosperity' further, to make, in the final book in the series, a necessary and compelling case for a values-based Moral Law.
To which, in order not only to rescue capitalism from itself, but to enable business to do what only business can do in the world - provide solutions to problems of people and planet without detriment - all firms, investors and corporate law makers need to commit.
UNTHNKBL LIVE
"Before we can do the impossible ... we have to think the unthinkable."
Fronting up to the most profound and enduring business and brand challenges facing leadership in the 21st century, pioneering strategist and marketer Michael Bayler draws on decades of thinking, writing, speaking and advising many of the world's largest brands in technology, telecoms, banking, financial services, media and entertainment, consumer goods, and life sciences.