The 3-Phase System: Build a Scalable Coaching Business Without Burnout
A three-phase system can take you from zero audience and zero clients to a freedom-based coaching business that scales to $50K+ monthly without burnout or sales calls.
Phase One focuses on building audience through content and conversations
• Pick one platform where your target audience is active (LinkedIn works well for targeted connections)
• Post consistently for 30-60 days with unique insights about your process
• Build your network by adding connections and engaging with content daily
• Start conversations with people who engage with your content
• Conversions happen in conversation - aim for 10 good conversations per week
• You don't need thousands of followers to generate clients
Phase Two creates leverage through email marketing
• Create a results-driven lead magnet to build your email list
• Cross-pollinate from social media or use ads to grow your list
• Write 15-minute daily emails using the five-lever framework (story + insight + offer)
• Your email list becomes your most valuable owned traffic source
Phase Three scales without complexity• Remove sales calls by using Google Docs for asynchronous selling
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• For established lists, run cohort-based launches with urgency and capped spots
• Package your expertise into group programs at 40% of one-to-one rates
• Focus on content and delivery rather than constant selling
To implement this system, honestly assess which phase you're currently in and focus on optimising that phase before moving to the next.
If you want help implementing this system or want to chat about your coaching business, email me at [email protected] or join my free community.
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Unbox the Inbox | Email Marketing for Online & Offline Businesses
Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money).
After failing for many years, he eventually grew it to over $11 Million in total sales, learning exactly what it's like trying to grow a business on limited resources.
This led Gary to try and master the super-powerful and free (but often underappreciated) marketing channel which is email marketing.
Everything you hear on the show is proven, and Gary shares these battle-tested growth hacking strategies so you can implement them in your business right away to make more money.
If you're a beginner, you will get a grounding in the fundamentals of email marketing and how to apply it to get your business off the ground.
For more advanced folks, we'll dive deep into cool and clever hacks you can use to optimise and automate the most critical areas of your business.
This podcast is for entrepreneurs & business owners who want to learn how to use the power of email marketing to acquire, retain and upsell to their customers on autopilot.
Gary will also do his best to entertain and inspire you to create the business and the life of your dreams through your online business.
Topics covered include email marketing, e-commerce, consultant, coach, expert, entrepreneurship, automation, productivity, subscription boxes, advertising & business.
- No. of episodes: 75
- Latest episode: 2025-06-02
- Business Entrepreneurship Marketing
Where can you listen?
