How To Charge What You're Worth (Not What You're Used To)

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Have you ever wondered what's really holding back your income as an entrepreneur? In a moment of raw honesty, I share my recent breakthrough—landing a high five-figure monthly retainer that shattered my previous pricing ceiling.

For years, my fees were anchored to what I thought subscription box founders could afford—a modest $1,750 for my top-tier offering. This wasn't about my value; it was about my "financial thermostat" being set to match my client base.

Everything changed when I began working with an automotive business and had to completely recalibrate my approach to pricing. Rather than basing my fee on time or arbitrary hourly rates, I calculated the tangible value I could deliver: additional vehicle sales per month. By positioning my services in relation to just two car sales monthly, my unprecedented fee suddenly appeared as a bargain compared to the potential returns.

The epiphany wasn't just about charging more—it was about creating an offer with commensurate value. I developed a high-touch service where I took responsibility not just for strategy but implementation.

This experience revealed something profound about entrepreneurship: what's often holding us back isn't our capabilities but the limitations between our ears. As I've discovered through therapy and mindset work this year, once you've mastered the tactics of your industry, further growth depends on addressing those invisible barriers. What would happen if you priced your next offer from your future, seven-figure self rather than your past habits? Your financial ceiling might be more flexible than you think.

Ready to break through your own pricing barriers? Join our community through the link in the show notes and learn how to price based on possibility, not precedent.

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Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money). 

After failing for many years, he eventually grew it to over $11 Million in total sales, learning exactly what it's like trying to grow a business on limited resources.


This led Gary to try and master the super-powerful and free (but often underappreciated) marketing channel which is email marketing.


Everything you hear on the show is proven, and Gary shares these battle-tested growth hacking strategies so you can implement them in your business right away to make more money. 


If you're a beginner, you will get a grounding in the fundamentals of email marketing and how to apply it to get your business off the ground.


For more advanced folks, we'll dive deep into cool and clever hacks you can use to optimise and automate the most critical areas of your business.


This podcast is for entrepreneurs & business owners who want to learn how to use the power of email marketing to acquire, retain and upsell to their customers on autopilot. 


Gary will also do his best to entertain and inspire you to create the business and the life of your dreams through your online business.


Topics covered include email marketing, e-commerce, consultant, coach, expert, entrepreneurship, automation, productivity, subscription boxes, advertising & business.

• No. of episodes: 77
• Latest episode: 2025-06-16
• Business Entrepreneurship Marketing

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