3 Keys To Building a Freedom Coaching Business (That Doesn't Own You)
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Freedom. It's the reason most of us became coaches in the first place. Yet so many find themselves trapped in a business that demands more time, more hustle, and more personal involvement than they ever imagined.
After an eye-opening conversation with a fellow coach about our ultimate business and lifestyle goals, I realized there's a clear formula for building genuine freedom into your coaching business. It comes down to three critical components that, when properly aligned, create a business you truly own—not one that owns you.
The first component is your offer structure. Most coaches severely undercharge, creating an impossible mathematical equation. If you're charging £200 but want to earn £10,000 monthly, you'll need 50 new clients every month! Instead, create high-ticket offers (£2,000+) or recurring revenue models where you only need 4-5 new clients monthly. Your offer must align with both your income goals and your preferred delivery style. Too many coaches take on responsibilities they hate—like done-for-you services—out of desperation, essentially creating another job for themselves.
The second component is a systematic lead generation approach. Without reliable systems, you'll spend endless hours chasing clients. Whether through optimized content creation, strategic outreach, or email marketing, you need a dependable way to generate conversations with potential clients. Your content should speak directly to your ideal clients, naturally sparking interest and engagement without requiring constant effort.
Finally, the true key to freedom is a sales mechanism that doesn't rely on endless sales calls. This is where most coaches create unnecessary bottlenecks. By crafting a compelling offer document and using email marketing to tell stories and build relationships, you can sell without being chained to your calendar. When potential clients clearly understand your value proposition, many will purchase without needing a call.
Want to transform your coaching business into one that gives you true freedom? Join my free Scalable Coaches community, where I'll show you exactly how I build coaching businesses that run on systems rather than hustle. It's time to create the business—and life—you actually want.JOIN SKOOL HERE 👇
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Unbox the Inbox | Email Marketing for Online & Offline Businesses
Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money).
After failing for many years, he eventually grew it to over $11 Million in total sales, learning exactly what it's like trying to grow a business on limited resources.
This led Gary to try and master the super-powerful and free (but often underappreciated) marketing channel which is email marketing.
Everything you hear on the show is proven, and Gary shares these battle-tested growth hacking strategies so you can implement them in your business right away to make more money.
If you're a beginner, you will get a grounding in the fundamentals of email marketing and how to apply it to get your business off the ground.
For more advanced folks, we'll dive deep into cool and clever hacks you can use to optimise and automate the most critical areas of your business.
This podcast is for entrepreneurs & business owners who want to learn how to use the power of email marketing to acquire, retain and upsell to their customers on autopilot.
Gary will also do his best to entertain and inspire you to create the business and the life of your dreams through your online business.
Topics covered include email marketing, e-commerce, consultant, coach, expert, entrepreneurship, automation, productivity, subscription boxes, advertising & business.
- No. of episodes: 73
- Latest episode: 2025-05-19
- Business Entrepreneurship Marketing
Where can you listen?
