Trustbuilding Video Strategies: Lessons from Thad Barnette of Sheffield Metals

Welcome to another episode of TrustBuilders! Today, I am thrilled to have Thad Barnette, Senior Video Producer at Mazella Companies and Sheffield Metals and the creator of The Metal Roofing Channel, a wildly successful YouTube channel, as my guest. Thad brings a wealth of knowledge on creating compelling video content that educates customers and builds trust in the B2B metal roofing industry.

In this episode, we dive deep into what it takes to be a successful content creator, from being a subject matter expert and a self-starter to the importance of collaboration and independent work. Thad shares invaluable tips on reviewing video producer resumes, focusing not just on portfolios but practical assignments when necessary.

We also tackle the challenges of creating controversial content, dealing with location filming mishaps, and the essential tools and resources for video production. Plus, Thad gives us a peek into the inner workings of Sheffield Metal's YouTube strategy, how it drives sales, and why educational content is key.

Timestamps:

00:41 Building a Successful YouTube Channel

02:02 The Metal Roofing Channel: Brand and Content

05:05 Content Creation and Audience Engagement

13:22 Impact on Sales and Business

23:24 Getting Started with Video Production

26:10 Hiring the Right Video Producer

34:29 Final Thoughts and Recommendations

Tune in for a wealth of insights, practical advice, and more on how to leverage video content to build enduring trust with your audience.

Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust.

Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, AI tools, sales enablement technologies, social media platforms, etc. come and go at a pace that is hard to keep up with.

We will explore tried-and-true, proven methodologies such as They Ask You Answer by Marcus Sheridan, we will discuss marketing and sales tactics that build trust and educate your buyers, we will talk about tools and technologies others have used effectively, and we will share practical advice on how you can start building trust in your organization.

• No. of episodes: 26
• Latest episode: 2025-01-30
• Business Management Marketing

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