Revolutionizing Remodeling Marketing: Custom Built's 'Sales-First Initiative Powered By Marketing' Approach with Isabelle Braeutigam

Today, Isabelle Braeutigam from Custom Built reveals how the remodeling and design company implemented a game-changing approach that has led them to incredible growth despite having to navigate the challenges of the construction market during and post-COVID.

By creating localized content, leveraging subject matter expert insights, and prioritizing trust through educational resources, Isabelle's team has seen a consistent flow of leads and a marked increase in customer engagement. But building trust goes beyond just answering questions; it's about adopting a sales-first mentality powered by authentic marketing.

Dive into this tactic and more on the latest episode of Trustbuilders!

03:53 Construction marketing shifts from self-promotion to connection.

06:17 Michigan housing market challenges lead to remodeling.

10:43 Sales-first approach, marketing assets back it up.

13:42 Passionate, down-to-earth videographer rebuilds trust, shows results.

16:59 Marketing content focuses on attracting potential clients.

21:26 Sales success attributed to marketing changes and consistency.

24:13 Content manager creates localized, weather-specific content.

27:14 Content manager Joey uses AI for writing and editing, maintaining brand voice.

32:43 Recommend reading "They Ask, You Answer" and coaching.

Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust.

Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, AI tools, sales enablement technologies, social media platforms, etc. come and go at a pace that is hard to keep up with.

We will explore tried-and-true, proven methodologies such as They Ask You Answer by Marcus Sheridan, we will discuss marketing and sales tactics that build trust and educate your buyers, we will talk about tools and technologies others have used effectively, and we will share practical advice on how you can start building trust in your organization.

• No. of episodes: 26
• Latest episode: 2025-01-30
• Business Management Marketing

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