18. What is Domain Authentication? How to Keep Your Emails Out of Spam in 2025
This Mum Loves Tech Episode 18: What is Domain Authentication? How to Keep Your Emails Out of Spam in 2025
In this week's episode, I'm breaking down everything small business owners need to know about domain authentication, including what SPF, DKIM, and DMARC records are and why they matter more than ever in 2025.
These seemingly innocent arrangements of letters can be the difference between your carefully crafted emails landing in your subscriber's inbox or not.
Before you switch off because this sounds too techie… trust me, this is one of the most important things you can do to make sure your emails actually reach your audience.
I’ll explain:
✅ Why Google, Yahoo and now Microsoft have introduced stricter email rules.
✅ What domain authentication actually means (without the jargon).
✅ How to set up SPF, DKIM and DMARC so your emails land in inboxes, not spam folders.
✅ Why 'info@' email addresses are getting flagged and what to do instead.
✅ How my own emails and clients’ deliverability improved after sorting this out.Plus, I’ll tell you about two resources that can help:
💌 Download my FREE Email Marketing Made Easy: 3-Step Start-Up Guide - https://thismumlovestech.co.uk/email/
Looking for step-by-step support with your domain authentication? Get my Spam to Sales Training for just £7 - https://thismumlovestech.co.uk/spam/If you’re using MailerLite, Google Workspace, or just want your emails to actually get opened, this episode is for you!
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2. Join the This Mum Loves Tech Membership for ongoing tech support 👉 https://thismumlovestech.co.uk/membership/
3. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/
This Mum Loves Tech
Hi, I'm Nicola Walsh and welcome to the "This Mum Loves Tech" podcast.
I'm passionate about empowering female entrepreneurs to overcome the tech obstacles that can stop you from growing your online business.
In each episode I'll be sharing my top tech tips and essential tools that can help you with running your business. I'll also be talking to other amazing female business owners who are using tech to help automate, market and sell their products and services.
Don't forget to check the show notes for any useful links and resources that have been mentioned.
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