Demystifying Omaze

Lucinda and Andy are joined by James Oakes, chief international officer at Omaze, and Paul McKenzie, director of engagement at the Teenage Cancer Trust.

James describes Omaze’s business model as a for-profit organiser of high-value prize draws, with a proportion of its profits shared with selected charity partners. He outlines what the company looks for in a charity partner and addresses some of the concerns about the model, including its potential to encourage gambling.

Paul explains how the Teenage Cancer Trust benefitted from being Omaze’s first charitable partner in the UK, with sums raised from two campaigns far exceeding expectations. He highlights the value of the exposure the charity received and provides advice for other voluntary organisations looking to get involved.

Also in the episode, news editor Steven Downes shares his thoughts on the voluntary sector’s top stories of the week, from a high-paying new role at the Wellcome Trust to a move by two charities to fully remote working.

And Andy provides details of the upcoming launch of Third Sector TV, featuring a live interview with the head of the Charity Commission at 11am on 2 March.

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