Exposing The $14.2 Billion Goldmine Within The Running Market | TheStockroom Podcast Episode 96
In the last year we’ve seen major shifts in the footwear market with brands like New Balance and Adidas taking strides forward and Nike have seemingly been taking steps back. This year it looks like there may be another shift in the works as it has emerged that the running market is projected to make $14.2 Billion in 2025.
TheStockroom delves into the figures behind the brands 2024 annual revenue, performances, what may have caused these financial shifts, the importance of the £70 - £100 market for brands and how the crossover between running and lifestyle could create major profit gains within the next 5 years for these brands.
Bolu, Eman and Michael also discuss how Nike’s recent partnership with Kim Kardashian’s clothing brand SKIMS and if this could create a new avenue for Nike to dominate the market.
Enjoy the episode and be sure to let us know your thoughts!
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00:00 - Intro
06:17 - What’s On Foot?
14:03 - What’s On The Table? - Colour Plus Co. X Saucony Matrix
17:08 - Our Thoughts On Nike Bringing Back The Tom Sachs 2.0
23:16 - Sneaker Brands & Their 2024 Annual Revenue Figures
24:50 - Nike’s Annual Revenue Decreased By Approximately 5%
30:00 - Could College and Player PE’s Translate Over To Europe?
33:35 - Adidas Global Revenue Increased By 11% In 2024, Is This Down To Them Dominating the £70-£100 market
40:14 - Pharrell x Adidas Jellyfish
44:23 - New Balance Have Another Record Setting Year With An Increase In Global Revenue of 20%
49:25 - Which Brand Will Lead Profit Gains In The Next 5 Years & Why?
58:45 - The Crossover Between Lifestyle & Running Is Only Going To Increase! The Rise of Pana Run Club, YouWasntDer, LDN SLCT etc
1:09:43 - The Running Market Is Projected To Make $14.2 Billion Dollars in 2025, Who Do You Think Makes The Most Out Of This?
1:10:46 - Could Nike x SKIMS Put Nike In Pole Position To Sweep The Market?
1:16:00 - Could Badminton & Padel Potentially Become Emerging Markets For Brands?
1:18:54 - How Can Brands Show Up In The F1 Market Or Is It Too Difficult To Navigate?
1:21:49 - Is It Worth New Balance Growing Their Apparel Business Or Will They Always Be Playing Catch Up?
TheStockroom
TheStockroom is a space curated for holding meaningful conversations in a genuine and relatable manner from a UK perspective. Hosted by Bolu, Emmanuel and Michael, they have discussions around trainers and fashion as well as music, sports and culture through their unique South London lens. Capturing the essence of the retail stockroom environment and coupling that with regular guests, off the cuff humor and great vibes, TheStockroom is the place to be.
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