#298 Learn how to make properties sexy again
The property market has shifted. April completions dropped. Sales stayed steady. But the numbers tell a deeper story. In this episode, estate agents Ian and Mark break down what’s happening on the ground.
They talk about the end of the stamp duty holiday and how it's stretched the market. Summer could be slower. Not because of demand—but because of price.
Ian shares hard stats: from March to May, 66.5% of homes went under offer. Still, asking prices are up 6.6% since October. The result? Fewer buyers, more price reductions, and longer times on the market.
This one’s for estate agents, property consultants, and letting agents who want clear, real advice. If you're in sales and lettings, listen up. Pricing right matters. Marketing matters more. And if your stock isn’t shifting, it’s time to change the approach.
💡 What You’ll Learn:
Why April completions dropped—and what it means for estate agency pipelines.
How to tackle the summer slowdown in your property sales strategy.
The dangers of overpricing in today’s housing market.
Why a 4-week contract could save your listing.
The power of face-to-face estate agent conversations with clients.
How to use a 1–3 scoring system to target motivated sellers.
Why your existing clients are more valuable than your next lead.
✅ Agent Action Points:
@Ian Macbeth: Use a 1–3 score to rank seller motivation.
@Ian Macbeth: When you drop a price, drop a new marketing angle too.
Team: Run weekly listing reviews. Share honest feedback. Sharpen the pitch.
⚠️ Issues Estate Agents Face Right Now:
Overvalued stock that’s sitting too long.
Buyers ignoring reduced listings.
Long chains holding up completions.
A widening gap between asking price vs sold price.
Agents chasing leads instead of nurturing live stock.
❓ Questions Answered:
“Why aren’t more listings going under offer right now?”
“How do we move a property from for sale to SSTC?”
“Why are asking prices rising even with fewer completions?”
“How can we convert more instructions into sales?”
This isn’t theory. It’s what’s working—and what’s not—in the UK housing market today. For estate agents looking to increase sales, move more stock, and build stronger relationships, this episode hits home.
WCRE has partnered with Iceberg Digital as our exclusive sponsor 🙌
The World Class Real Estate Agents podcast is all about raising the bar in our industry—and this partnership is a perfect fit.
Why? Because Iceberg Digital isn’t just another PropTech business.
This is company that is actually moving the dial for estate agents.
✅ AI-powered prospecting to find new listings before your competitors
✅ Marketing that wins instructions by putting your brand front and centre
✅ A fully integrated CRM that transforms the way your team works
World Class Real Estate
Each week Sam Hunter, Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent.
Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.
- No. of episodes: 295
- Latest episode: 2025-05-20
- Business
Where can you listen?
