#295 Using AI to Win Instructions, Streamline Your Agency, and Think Like a CEO with Mark Burges

In this forward-thinking episode of The World Class Real Estate Podcast, we sit down with Mark Burgess, founder of Iceberg Digital and author of the acclaimed book “Where did my industry go?” If you’ve ever felt like you’re stuck in the day-to-day of estate agency, this episode is your invitation to zoom out — and level up.

Mark brings a unique perspective: part PropTech innovator, part strategic coach. He unpacks how AI and integrated systems are giving estate agents the edge — but only if they’re willing to think like real business owners, not just agents.

🎯 Topics covered include:

Why most agents are running hard but standing still — and how to break free

How AI-powered prospecting can uncover listings before your competitors even see them

The critical mindset shift: from "agent" to CEO

Why marketing your brand (not just your listings) is the new instruction-winner

What’s broken with most CRM systems — and how Iceberg’s platform is fixing it

Lessons from Prepare: AI's impact on business on what we can expect from the future of agency

🚀 About Mark Burgess:

Founder & CEO of Iceberg Digital, a PropTech company that’s genuinely moving the dial for estate agents

Best-selling author of The Estate Agency Revolution & Where did my industry go?

Leading voice in helping agents combine technology, mindset, and marketing to scale sustainably

🧊 Powered by Iceberg Digital:
This episode is brought to you in partnership with Iceberg Digital, home of:

✅ AI-powered prospecting
✅ Instruction-winning marketing systems
✅ A fully integrated CRM that transforms the way your agency works

If you want to stop reacting and start leading, visit iceberg-digital.co.uk.

🎧 Whether you're an agent, team leader or independent business owner, this episode will challenge you to stop playing small — and start thinking strategically. Tune in now.

World Class Real Estate

Each week Sam Hunter, Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent.

Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.

• No. of episodes: 293
• Latest episode: 2025-05-06
• Business

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