Beauty Business Growth: Lash Artist to Course Creator | The Visible(ish) Podcast Ep.9
Beauty Business Growth: Lash Artist to Course Creator | The Visible(ish) Podcast Ep.9
In this episode of The Visible(ish) Podcast, Melissa is joined by lash artist Lauren for a real-time strategy session on how to scale her beauty business beyond the treatment room. Lauren had been stuck in options paralysis for 6 months with too many ideas, not enough clarity. But when the chance came to coach her during one of her regular lash appointments, Melissa had to capture it on camera (with enthusiastic consent, of course!).
💥 2 hours after this chat, Lauren’s lead magnet was DONE, launched, and hooked up to her tech. YESSS.
This is what happens when you ditch the cookie-cutter advice and follow a clear, personalised plan that actually fits you.
Together they map out a tailored action plan to:
→ Turn 1:1 services into scalable, sellable content
→ Break through the overwhelm and get crystal clear
→ Take fast, aligned action (without the burnout)
The result? A custom strategy and a fully live lead magnet in just 3 days.
Proof that done > perfect and simple > scattered.
📎 Check out Lauren’s shiny new lead magnet here:
https://shop.beacons.ai/elitelashmethod/64db91d9-3c0f-4b83-b74d-501e29881c3cReady to scale your beauty business beyond the treatment room? Join Melissa Howard and successful lash artist Lauren as they map out a real-time business transformation strategy - from one-to-one services to profitable digital courses.
Connect with Lauren: https://beacons.ai/elitelashmethodInstagram: https://www.instagram.com/elitebeautybylauren?igsh=ZGFjdGJ4MXZnYjN0
CHAPTERS
00:00 Intro - Meet Lauren
02:36 The Corporate Exit Story
05:22 Finding Your Authentic Voice Online
08:08 Building Client Trust Through Authenticity
11:37 The Visibility Leap - From Service to Course
15:36 Overcoming Business Imposter Syndrome 2
4:13 PDF vs Full Course Strategy
33:22 Lead Magnets That Actually Convert
42:10 Social Media Without Burnout
52:05 Pricing Your Knowledge Products
58:27 Action Steps & Next Moves
KEY TAKEAWAYS 1️⃣ Start with lead magnets before launching full courses 2️⃣ Use your existing audience - don't start from scratch 3️⃣ Focus on ONE core problem (retention) vs trying to solve everything
Connect with Melissa here:
Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/
Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward
The Visible(ish) Podcast
For the brilliantly messy humans ready to show up as themselves!
Tired of the "post every day, be everywhere, hustle harder" visibility advice?
SAME.
This is where we get real about what it actually takes to show up in business when visibility feels stretchy, imperfect or just plain hard.
No filtered perfection here. Just honest conversations about building sustainable visibility that works with your brain, your energy, and your beautifully chaotic life.Whether you're a seasoned business owner who's been hiding behind the scenes, someone managing ADHD or fluctuating energy or you're just bloody tired of feeling like you should be doing visibility differently, this podcast is for you.
Join photographer, video producer, visibility coach and fellow recovering perfectionist, Melissa Howard, as she shares the messy behind-the-scenes reality of building authentic business visibility.
From mindset wobbles to technical tips, boundary-setting to body acceptance; we're covering it all with zero fluff and maximum realness.
Because your weirdness IS your wonderful. And the world needs more you, not more perfect.
New episodes weekly. Bring coffee, leave the "shoulds" at the door.
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