The 3 Conversations You’re Not Having (That Would Fix Your Message Tomorrow)
It sounds like clickbait – but it isn’t.
There are three people already in your world who know more about why your offer isn’t converting than any strategist or sales coach ever could.
They’re not your coach. They’re not your audience. But they are the key to finally understanding why your message isn’t landing the way it should – and what to say instead.
In this episode of The Upside-Up Marketing Podcast, I’m sharing the specific conversations most founders overlook – and why listening differently might be the most strategic move you make this year.
Not more noise. Not another template. Just real insight from the people who’ve been quietly holding the answers all along.
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MENTIONED IN THIS VIDEO:
👉 Grab your free copy of “Three Techniques To Validate Your Offer (Before You Launch It) – AKA “Will anyone buy this?!” – here: https://www.orangesheepresearch.co.uk/validate
🟠 In the episode I also mention my Offer Optimiser Audit. For details on this and other ways to work with me check out my LinkedIn profile: https://www.linkedin.com/in/katie-spreadbury
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🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/EXsTdhXW8S4
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When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Your offer’s great. Your clients love you once they’re in. But getting them there? Still feels like hard work. Let’s change that.
The Perfect Fit is where we craft messaging so sharp, your content does the filtering, and dreamy clients come pre-sold. Slide into my DMs on LinkedIn if you're ready: www.linkedin.com/in/katie-spreadbury=======================
Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie
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TIMESTAMPS ⏱️
00:00 Introduction: Why Your Offer Isn't Selling
00:32 Welcome to Upside Up Marketing Podcast
01:15 Identifying the Core Issue
03:03 The First Person you need to speak to is…
04:26 The Second Person you need to speak to is…
09:27 The Third Person you need to speak to is…
13:16 But what do you ask them?
15:34 Summary and resour
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
Find me on socials!
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The Upside-Up Marketing Podcast
Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky".
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea 😊
- No. of episodes: 28
- Latest episode: 2025-07-09
- Business Entrepreneurship Marketing
Where can you listen?
