Nail Your Messaging, Cut Your Hours: How Smarter Marketing Saves You Time - with Jerry Potter (Ep#22)
Most online business owners aren't struggling because they're not working hard enough – they're struggling because they're saying the right things, but at the wrong time.
When your marketing doesn’t connect with where your audience actually is, you have to hustle twice as hard for half the results. But when you nail it, everything shifts – more leads, more sales, and more freedom to actually live your life.
In this episode of The Upside-Up Marketing Podcast, I'm joined by Jerry Potter to explore how getting your messaging spot-on is the one of the key elements to growing your business without growing your working hours.
=======================
MENTIONED IN THIS VIDEO:
I highly recommend checking out Jerry’s resources here:
👉 Watch his YouTube here: www.youtube.com/@mrjerrypotter
👉 You can sign up for Jerry’s newsletter by going to https://donebylunch.co
=======================
🧡 Enjoyed this episode? Share it to your social media and tag me @orangesheepkatie! https://youtu.be/8ogYxQVyz_g
=======================
When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****
=======================
Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie
=======================
TIMESTAMPS ⏱️
00:00 Introduction
00:41 Meet Jerry Potter: High Leverage Marketing Expert
02:46 The DATE Framework: Stages of Client Relationships
05:55 Applying the DATE Framework to Social Media and Podcasts
13:27 The Done by Lunch Philosophy
19:01 Final Thoughts
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
Find me on socials!
YouTube
The Upside-Up Marketing Podcast
Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky".
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea 😊
- No. of episodes: 24
- Latest episode: 2025-05-14
- Business Entrepreneurship Marketing
Where can you listen?
