Designing for Emotion: How Robert Brunner Shaped Iconic Brands Like Beats, Apple & Square
Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innovation, and why great products don’t just work — they speak to the soul.
In this episode, you'll learn:
The real difference between design and art
How Beats by Dre was built to become a cultural movement
What every founder should know about building brand-led products
The overlooked power of prototyping and the “death by a thousand cuts” in product design
Why empathy is the most underrated design tool
How AI is changing the design landscape — and why human creativity still wins
Whether you're a founder, marketer, or product leader, this conversation will change how you think about brand, product, and the power of design.
🔗 Learn more about Ammunition: ammunitiongroup.com
Ammunition Instagram
Ammunition Facebook
Robert's Linkedin
Robert's Instagram
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
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The Unified Brand - Branding Podcast
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
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