Barry LaBov on How Brand Differentiation Builds Employee Pride and Market Leadership
How do you turn a commodity business into a market leader with unmatched employee loyalty and premium pricing?
In this episode of the Unified Brand Podcast, we welcome back Barry LaBov, two-time Ernst & Young Entrepreneur of the Year, Founder and CEO of LaBov Marketing Communications and Training, and author of The Power of Differentiation.
Barry shares:
The overlooked power of brand differentiation in winning hearts, minds—and market share
A powerful rebranding case study that transformed “the cheap copper guys” into an industry-leading premium brand
How celebrating what makes your brand unique can re-engage teams, increase morale, and boost profitability
Why striving for perfection can kill innovation and how “rough edges” and imperfections make brands more human
Lessons from rock bands like The Police, Pearl Jam & The Black Keys on branding, uniqueness, and experience
Whether you're a founder, marketer, or business leader, this episode is packed with actionable insights that will change how you see your brand—from the inside out.
Plus: Barry’s take on what frustrates him most about the industry, and why saying “no” is the ultimate act of brand clarity.
Links & Resources:
Barry LaBov: https://barrylabov.com
LaBov Agency: https://labov.com
The Power of Differentiation (Book): Available on Amazon-------------------------------------------------------------------
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The Unified Brand - Branding Podcast
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
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