EP472: Michelle Quiñonez - Growing A Business That Aligns With Your Values
“Practice is what gives the consistent and reliable delivery of whatever you're mastering. So for me, I remind myself that I'm not faking, I'm becoming, I'm working on it until I become it.”
-Michelle QuiñonezMichelle Quiñonez, CEO and partner at Financial Stories Inc, shares how childhood play led to a lifelong love for administration and business building. She opens up about her journey from stay-at-home mom to entrepreneur, and how her passion for structure and growth fueled the launch of a full-service accounting firm alongside her CPA co-founder.
In this episode, you’ll learn…
Why keeping your word to yourself matters The impact of joining a CEO peer group Simple time-blocking that actually worksTo learn more about Michelle, click here.
Connect with her on LinkedIn.
Time Stamp
00:53 - Michelle’s early influences: childhood office play & college mentorship
02:11 - MBA shift & why she chose the accounting field
04:04 - Founding her first solo business as a stay-at-home mom
05:01 - Pain points with external tax firms & why she co-founded Financial Stories
06:50 - Merging systems, hiring, remote tech stack & onboarding
08:19 - Surprises: how hard it is to find good people & differences in accounting roles
09:51 - Personal transformation, CEO roundtable, imposter syndrome reframed
12:00 - Time management
14:18 - Why business growth is about daily consistency & reps
16:35 - How Lisa Campbell & A2A influenced Michelle’s mindset & systems
19:45 - Setting clear intentions to stay present with her family
22:39 - Keeping your word—to yourself & how that shifted everything
25:47 - Visualizing success, parenting parallels & trusting your own word
31:33 - Her experience with Profit First & how it supports delegation
34:48 - Where to connect with MichelleThis episode is brought to you by our great friends at Hub Analytics!
Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips.
Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials!
Ready to take your bookkeeping to the next level?
The Successful Bookkeeper Podcast
The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love.
Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level.
Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam.
If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place!
Get ready because your journey towards success begins — now.
Your Host
Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.
- No. of episodes: 473
- Latest episode: 2025-05-13
- Business Management Marketing
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