How to build a business by swearing on the internet, with Lauren Howard
You know that feeling when you stumble across someone on social media and immediately think, yep – they’re one of my people? That’s exactly what happened when I found Lauren, aka L2, on Threads.
While most of the coaching world was busy copy-pasting their Instagram strategies onto this new platform (and wondering why it wasn’t working), Lauren stood out by doing the opposite: saying what she actually thought. Thankfully, she’s not just insightful – she’s also scathingly funny, allergic to bullshit, and one hell of a communicator.
Lauren is the founder of LBee Health, a neuro-affirming mental health clinic in the U.S. that’s committed to making care genuinely accessible for people of every identity. With over a decade of experience in clinical operations and digital health strategy, she’s on a mission to foster open conversations about mental health and create resources that actually meet people where they are. Through LBee Health, Lauren empowers others to prioritise their mental well-being and access the support they need.
I first came across her content when she was talking openly about her own autism assessment journey. As the parent of an autistic child, this hit home – especially knowing just how stressful and inaccessible the diagnostic process can be.
In a world where American healthcare is… let’s say less than straightforward, Lauren is doing radical, meaningful work. And she’s doing it in a way that centres integrity, transparency, and humanity, while also building a business that supports her bottom line. Because yes, you can do both.
You’ll also get a behind-the-scenes peek at how she runs LBee Health, why she believes in swearing on the internet (spoiler: it’s liberating), and how she infuses her values into every part of her communication.
Grab a notebook, pour your coffee, and settle in, because Lauren’s getting on her soapbox, and you won’t want to miss a word.
Lauren's Links:
Follow Lauren on Threads
Connect with Lauren on LinkedIn
Follow Lauren on InstagramLBee Health Website
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