They Only Had $36 Left… Now This Protein Bar is a $1M+ Brand
What does it take to turn a niche idea into a global phenomenon? For Alan Barratt, it meant trusting his instincts, betting on a product his own board doubted, and risking it all on a pivot that made no logical sense, until it did.
In this episode, Alan reveals the behind-the-scenes battles that shaped Grenade’s bold transition from sports supplements to protein bars, the critical moment one unexpected ally tipped the scales, and how a sold-out launch in two hours changed everything.
It’s a masterclass in the power of instinct, risk-taking, and the importance of embracing failure along the way.
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Hosted on Acast. See acast.com/privacy for more information.
The Room Where It Happened
Step inside the moments that shaped the world’s biggest brands in The Room Where It Happened, a brand-new podcast hosted by Jake Humphrey.
Each episode sees the guest take us back inside a room and a moment that changed the course of their careers. With unprecedented insight on the pivotal decisions, unexpected turns, and behind-the-scenes moments that propelled companies to global recognition - and the lessons learned along the way from the people who were right in the middle of it all.
The Room Where It Happened is your front-row seat to the conversations that shaped history, offering a rare glimpse into the defining moments of top entrepreneurs and industry leaders.
Hosted on Acast. See acast.com/privacy for more information.
- No. of episodes: 6
- Latest episode: 2025-05-06
- Business Technology Entrepreneurship
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